Modern Green Goddess
A brand-forward website for a DC-based wellness entrepreneur — built to book clients, showcase expertise, and grow a personal brand across beauty, yoga, and holistic wellness.
Modern Green Goddess is the personal brand and business platform of Ky Washington — a professional makeup and hair artist, licensed aromatherapist, 200-hour RYT yoga teacher, and wellness leader based in the Washington, DC area. Ky travels worldwide and works with clients across commercial print, TV, film, photography, weddings, red carpet events, and private lessons.
Her brand sits at the intersection of clean beauty and holistic wellness — rooted in a deeply personal story of healing through alternative medicine, yoga, and aromatherapy. The Modern Green Goddess philosophy is that you can embrace a modern lifestyle and still make healthy, intentional choices. That message needed a website that felt as polished, warm, and purposeful as the brand itself.
One brand, many disciplines.
Ky’s work spans multiple disciplines — makeup artistry, hair, yoga instruction, wellness workshops, speaking engagements, retreats, and aromatherapy — and she needed a single digital home that could hold all of it without feeling cluttered or unfocused.
Present a multi-service personal brand clearly, so visitors immediately understand what Ky offers and how to book her.
Reflect the aesthetic and tone of the brand — clean, modern, wellness-forward — without looking like a generic wellness template.
Support bookings and inquiries across very different service types, from corporate wellness workshops to red carpet makeup to private yoga lessons.
Build credibility for a solopreneur competing against larger agencies in the DC market.
A digital home, end to end.
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Full website design and development on WordPress — custom layout built to reflect the Modern Green Goddess brand identity: clean, elegant, and wellness-inspired.
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Service architecture across multiple categories — clean beauty, makeup and hair artistry, yoga and wellness, retreats and training, speaking engagements — organized so visitors find what they need quickly.
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Personal brand storytelling — Ky’s “My Story” section gives context and emotional depth that builds trust before a visitor ever clicks “Book Now”.
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Booking and inquiry flows for multiple service types, designed to reduce friction and convert interest into consultations.
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Ongoing website maintenance and support as part of Hilson Designs’ Website Care plan, keeping the site current as Ky’s offerings and schedule evolve.
A platform, not a portfolio.
Modern Green Goddess now has a digital presence that matches the quality and intentionality Ky brings to her work. The site functions as a full business platform — not just a portfolio, but a tool that introduces Ky to new clients, tells her story, and makes it easy for visitors to take the next step.
The relationship with Hilson Designs has continued since the original build, with ongoing care plan support keeping the site performing as Ky’s brand continues to grow.
I’ve been working with Hilson Designs for over a decade and they truly are the best. I run a clean beauty and wellness company and it’s not always easy to capture what we do in a website. Hilson Designs did it beautifully and professionally. I am thrilled with it and so are my clients.
Need more than a great website?
Every Hilson Designs project includes the option to keep your site protected, updated, and performing — month after month. Our Website Care Plans start at $129/month with no contracts.