Highland Title + Escrow
A complete digital presence for one of the DMV’s leading real estate settlement companies — built to scale alongside a growing multi-location business.
Highland Title + Escrow is a full-service real estate settlement company serving homebuyers, sellers, lenders, and real estate agents across Maryland, DC, and Virginia. Founded by Michael McFarlane, Highland Title has grown from a single office in Ashburn, VA into a multi-location operation with nearly a dozen offices across the DMV region.
Their work centers on making the closing process smooth and stress-free — from title review and escrow management to remote online notarizations and their unique Designated Signing Agent Program. In a high-stakes, trust-driven industry, their online presence needed to reflect the same professionalism their clients experience at the closing table.
Growth outpaced the website.
As Highland Title grew, their digital presence hadn’t kept pace. The existing setup wasn’t designed to handle that complexity — and with a growing team relying on digital tools to do their jobs, the gap was becoming a real operational drag. They needed a website that could:
Represent a multi-location business clearly and professionally
Build trust with homebuyers, sellers, and real estate agents before they ever walked in the door
Support the operational side of the business — including custom intake forms used daily by realtors, agents, and back-office partners
Extend to Mike's separate legal practice website development, Altum Terra Law, PLC, which needed its own distinct web presence
Two brands, one trusted build.
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01
Full redesign of the Highland Title + Escrow flagship website — modern layout, clear service structure, and trust-forward messaging built for their target audience of buyers, sellers, and real estate professionals
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02
Custom logo design giving the brand a polished, professional identity consistent across all touchpoints
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03
Custom intake forms for realtors, agents, and partners — built to streamline back-office operations and reduce manual coordination between field staff and the settlement team
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04
Altum Terra Law, PLC presence page (altumterra.com) — a clean, professional site for Mike’s legal practice, separate from Highland Title but consistent in quality
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05
Ongoing website maintenance and support as part of Hilson Designs’ Website Care plan
Less paperwork, more closings.
Highland Title now has a digital presence that matches the scale and professionalism of their physical operation. The custom intake forms eliminated a significant amount of back-office friction — realtors and partners can submit what they need quickly, and the Highland team spends less time chasing paperwork and more time closing deals.
Mike McFarlane has been a Hilson Designs client for years — a relationship built on trust, reliability, and work that actually moves the needle for his business.
Hilson Designs has been an invaluable partner to our company for many years. What began as a website development relationship has evolved into a true strategic partnership. Thanks to the Hilson team our web presence is modern, professional, and up to date, ensuring that our website accurately reflects our brand. Our collaboration has leveraged our website to gain operational efficiencies. I highly recommend Hilson Designs to any organization looking for more than just a web developer. They are a true partner who delivers exceptional value and consistently helps businesses grow and operate more effectively.
Need more than a great website?
Every Hilson Designs project includes the option to keep your site protected, updated, and performing — month after month. Our Website Care Plans start at $129/month with no contracts.