The Client
Client Name: Ky Washington
Client Industry: makeup artistry, hair, yoga instruction, wellness workshops, speaking engagements, retreats, and aromatherapy
The Challenge
Ky’s work spans multiple disciplines — makeup artistry, hair, yoga instruction, wellness workshops, speaking engagements, retreats, and aromatherapy — and she needed a single digital home that could hold all of it without feeling cluttered or unfocused.
The key challenges:
- Present a multi-service personal brand clearly, so visitors immediately understand what Ky offers and how to book her
- Reflect the aesthetic and tone of the brand — clean, modern, wellness-forward — without looking like a generic wellness template
- Support bookings and inquiries across very different service types, from corporate wellness workshops to red carpet makeup to private yoga lessons
- Build credibility for a solopreneur competing against larger agencies in the DC market
What We Built
- Full website design and development on WordPress — custom layout built to reflect the Modern Green Goddess brand identity: clean, elegant, and wellness-inspired
- Service architecture across multiple categories — clean beauty, makeup and hair artistry, yoga and wellness, retreats and training, speaking engagements
- Personal brand storytelling — Ky’s “My Story” section builds trust before a visitor ever clicks “Book Now”
- Booking and inquiry flows for multiple service types, designed to reduce friction and convert interest into consultations
- Ongoing website maintenance and support through Hilson Designs’ Website Care plan
The Result
Modern Green Goddess now has a digital presence that matches the quality and intentionality Ky brings to her work. The site functions as a full business platform — not just a portfolio, but a tool that introduces Ky to new clients, tells her story, and makes it easy for visitors to take the next step.
The relationship with Hilson Designs has continued since the original build, with ongoing care plan support keeping the site performing as Ky’s brand continues to grow.
Client Testimonial
“I’ve been working with Hilson Designs for over a decade and they truly are the best. I run a clean beauty and wellness company and it’s not always easy to capture what we do in a website. Hilson Designs did it beautifully and professionally. I am thrilled with it and so are my clients.”
Ky Washington
Owner, Modern Green Goddess